Do you want to boost your website’s search engine performance? Creating a good website design is vital to meet your SEO needs. A responsive website automatically adapts to a device’s layout and screen size.
Your website receives visitors from both desktop and mobile platforms. What happens if your mobile visitors do not get the best experience at your site? They will leave your website and make a deal with your competitors. However, there is no need to write separate codes to create different versions for mobile and desktop users. A full-service web design marketing agency always develops a responsive website, which performs best on any platform. But, how does responsive design benefit SEO?
1. Better usability
How much time does your visitor spend on every webpage? This factor determines if the content matches the user intent. Your content needs to provide value to the reader.
A responsive website loads faster and makes the content easily accessible to visitors. Your potential customers can easily find the desired information on your website. A highly usable website will encourage visitors to come back repeatedly.
2. Priority to a mobile-first design
Google gives importance to websites that have a mobile-friendly design. More online users have started searching for information using their smartphones. That is why it is essential to get your website rendered on mobiles and other devices.
The search engine always wants to provide accessible content to internet users. Its latest algorithms drive the rank of responsive websites. So, you can also adjust your website design to boost your organic rank.
3. Improved customer experience
Google tries to provide content that matches the readers’ interests. Your website also should have a user-focused design to get rewards from Google. It will increase the site’s organic ranking in SERP.
Responsive web design provides a positive user experience. Your happy website users may also become your leads and subscribers.
4. An intuitive navigation
A well-designed responsive website has clean navigation. Users will find it easy to find the subscription forms, product pages, and other elements on your site. There will be no roadblocks while navigating your site.
5. No duplicate content
Professional web designers focus on the overall UX and website content while dealing with the responsive website. Duplicate content can cause penalties and reduce your SEO value.
A responsive website design does not directly prevent duplicity issues. However, it helps designers avoid a common pitfall. For instance, while redesigning or creating your website, there is a chance to produce different website versions. It results in duplicate content for desktops and mobiles.
Though the URLs are different, the content is the same. It will confuse Google, which will ultimately affect your ranking.
6. Increase the social shares
If your content attracts users, they will share it with others. A responsive web design helps you keep your target users engaged with the site. Post some interesting and shareable content on social platforms.
Your web designers will add social sharing buttons to the pages to make the content reachable to others.
Social shares may not impact your SEO. But, they will help you grow your online audience. A strong social media presence will boost your website’s visibility.
7. Low bounce rates and faster pages
An optimized and responsive website improves user experience. So, visitors will want to explore every page of your site. It will reduce the bounce rate and increase your website’s ranking.
Moreover, mobile users have a short attention span. If the website takes more than 3 seconds to load, visitors will bounce back. So, optimize your website for mobile and desktop users to prevent them from abandoning your page.
How does a web design and marketing agency create a responsive site?
There are some strategies for developing a responsive website.
- Choose a single URL– Each page should have a single URL across every device. So, it does not matter whether the user is using a mobile or a desktop. He will access a particular webpage all the time. It also allows the engine to index your content properly.
- Create a responsive design– Expert web designers create a responsive interface to make the content readable to users across every device. The website layout will automatically adjust content and appearance to the user’s device.
- Make your content SEO-friendly– The best Hawaii web design agency has SEO experts who focus on the technical details. They make sure content for every page is optimized for search engines. For instance, your site should have optimized page titles, headings, and meta descriptions.
- Structured data formatting– Your SEO professionals will format the structured data to help search bots identify your web content’s elements. Structured data formatting also increases visibility in the organic search results.
- Compress images– Your web designers and SEO experts will compress images to make your site load faster. Compressed images will lower the file size and preserve quality.
Need to create a responsive web design Hawaii?
Branding Aloha is a reliable web design and branding agency with highly skilled and certified experts. These professionals will provide comprehensive services at a reasonable rate. Let experts identify your web design needs to get the desired solution.
