Businesses are aware of the benefits that Local SEO brings to the table. Unlike traditional Search Engine Optimization, local SEO focuses on targeting searchers in a particular Locality. Search Engine Optimization, on the other hand, targets audiences on a global or national level. Thus, Local SEO offers more attention to people looking for similar businesses as yours in the nearby area. If you are a small local business and want to reach your nearby neighbors before expanding, then you must invest in Local SEO. You can search for a Professional Local SEO Company Near Me, but that will just make you indecisive.
Instead, we recommend you reach out to Vxplore Technologies, based in Kolkata, India. As their multiple clients use the words Best Local SEO Company Near Me in their reviews, they are enough to prove their dedication to their work. There are many hurdles that they need to overcome in the process of Local SEO. These challenges can be easily faced as they have the expertise. If you still have any doubts regarding the advantages that Local SEO can provide, then Vxplore Team mentioned the following benefits:-
- The increased amount of local traffic
- Significant increase in Store Footfall
- Better Conversion Rate
- The flow of Reviews from Locals
- Be a part of the local community
- Beat your local competition
- Generate more revenue
Now to gain these benefits, here are the following challenges that Vxplore Technologies face:-
- Google My Business Optimization
- Convincing clients to prioritize Locality
- Building a local presence for SABs
Google My Business Optimization
Google My Business, as much as it is needed for Local SEO, it is also a challenge to maintain it at all times. Following are the challenges that you can face with your GMB listing:
- Focus on GMB posts that are uploaded with quality content that attracts viewers’ attention. These are temporary as they get removed in seven days. Therefore, it is best to use them for announcements for offers and events.
- It is hard to maintain GMB information as they keep changing. Google can change them if it finds different information regarding your company on another trusted site. It is also where your reviewers leave feedback and photos. So keep track of the details.
- Avoid duplicate listings, which is a common mistake by business owners. They create multiple GMB listings for the same store and location, which results in divided traffic. This is also one main reason why people don’t rank even after maintaining their listings.
Convincing Clients to Prioritize Locality
The reason behind businesses not using Local SEO is that they don’t prioritize their Locality, and they prefer straight jumping on to nationwide or worldwide marketing strategies instead. It is a hassle to convince clients for Local SEO as they step back at times after hearing about targeting each location at a time. Targeting a particular location brings in many benefits, as mentioned earlier. Thus, the returns from Local SEO are a big enough reason to attract them, and it is a fact that if you target localities, that will benefit your business.
Building a Local Presence for SABs
SABs are Service Area Businesses that work on an appointment basis and in multiple localities like plumbers and mechanics. They don’t have a particular location without a physical store in a market; hence it is not possible for them to take advantage of Local Packs. However, with the right plan even, they can be ranked and generate a flow of revenue. Vxplore Technologies recommends they use the location of their partner brands, and this gives them visibility among the Local Packs.
Suppose you are still searching for a Professional Local SEO Company Near Me or the Best Local SEO Company Near Me. In that case, you should contact Vxplore Technologies in Kolkata, India, to assist you on your Local SEO journey.