There are two parts to an effective Search Engine Optimization strategy: On-Page SEO and Off-Page SEO. If both these parts are covered in a Digital Marketing campaign, then there’s a maximum chance of it being successful. A successful Digital Marketing campaign drives increased amounts of high-quality traffic by listing the website at the top among the organic results of the Search Engine Results Page. Businesses want to achieve this, and they look for the Top SEO Company Near Me to choose the companies among the results that can assist them with their SEO Campaign.
Vxplore Technologies is the Best SEO Company In Kolkata, India. This is a title that their team can proudly agree to as they have provided satisfaction with their services to many clients. Their clients go one step ahead and regard them as the Best SEO Company In India as they enjoy the benefits of effective SEO with their affordable SEO Packages. Their expertise in on-page and Off-page SEO is the reason behind their success. If you want to know more about the two SEO parts, continue reading.
So let’s first discuss “What are On-page and Off-page SEO, respectively?” Using SEO techniques on your website or at places under your authority is known as On-Page SEO. In contrast, Off-Page SEO uses optimization methods on different sites and all over the internet to promote your website.
Vxplore Technologies and its team has highlighted some of the factors that affect On-Page SEO and Off Page SEO individually:-
Factors that affect On-Page SEO are:
- Meta Descriptions
- Internal Links
- Alt Text
Meta Descriptions are one of the first things a person looking at the search results sees in your listing. This makes Meta Description an important element that determines whether the viewer will click on your listing or scroll ahead. You can include a catchy or a curiosity-seeking part to your Meta Description, which will raise the chances of a viewer clicking on it.
Including Internal Links in your content allows the readers to gain more information about a topic from your previous content. This raises the chance of getting traffic count on one of your old contents as well. That is not all; Search Engines also award you with favorable ranking as they get more content to analyze.
Search Engines can’t see the information mentioned in the image content, therefore, to assist them in understanding what that image is about, you can attach alt text to your vision. This also helps your audience understand what the image is about in case of the absence or the image not loading for any reason.
Factors that affect Off-Page SEO are:
- Google My Business
- Social Media
Google My Business:
People often search for the location of local businesses on Google Maps. This location is added to the Google My Business listing along with other details like the Name of the Business and Contact Details. Google My Business listing provides necessary information not only to your clients but also to Google. To utilize its benefits, it is crucial to claim your Google My Business listing. The data on GMB must be up-to-date and accurate at all times else; there’s a chance of Google trying to update it on its own by taking references from different sources.
Social Media is a great tool to redirect quality traffic to your website with its advanced audience targeting system. The reviews, comments, and feedback are also a great source of information for the Search Engines to decide your rank on the Search Engine Results Page.
Backlinks are a source of trust for your website in the eyes of Search Engines. However, there is no chance of spamming backlinks as Search Engines now have recognition capabilities in their algorithm regarding these malpractices.
Vxplore Technologies, the Best SEO Company In Kolkata, India, can organize your SEO Campaign in a way that gives you increased results. You can gain these profits all from the economically priced SEO Packages.