Looking to increase audience participation at your upcoming event? Then, you would not be disappointed.
Any event’s success depends on both audience participation and event promotion. Unfortunately, promoting an event while keeping the audience awake and interested the entire time is never easy for an event planner.
It’s 2022, though. Whereas event strategies have also evolved in the current era. You have many alternatives and technologies at your disposal to give event attendees faultless and engaging experiences. A social wall is one of them.
Let us first understand what is a social wall? and how you can use them for your events.
Explanation: Social Wall
A social media wall can be described as a real-time feed of social media updates on a big digital display. Depending on the solution, the posts can come from a website like Facebook, Twitter, or Instagram. A social media wall can be referred to as a hashtag, Instagram, Twitter, etc., depending on how it is displayed.
Digital signage, a type of signage in which content shows on a digital display, is the technology that powers a social media wall.
4 Intelligent Ways to Use a Social Media Wall in Events
A social media wall is versatile and can be used in multiple ways to help you achieve your desired objectives.
Create Buzz for Events
Conventions, trade exhibitions, networking events, and even casual happy hours are popular places to use social media. They give the event a distinctive quality that guests will remember and discuss with their peers. In addition, they enjoy how easy it is to put their message on a screen for everyone to view during the event.
Make the hashtags or accounts that attendees use to talk about the event on social media the main emphasis of your feed. Then, when attendees see posts and images from the event shown on a screen, they will feel noteworthy. In addition, it gives the gathering a more lively, present-day air.
The social media wall will draw people and create talk about your business if you need to pull attendees to your booth or another designated area at an event.
Showcase User-Generated Content
The best approach to attract attention and foster participants’ trust is showcasing user-generated content. Run a hashtag campaign and develop a catchy, one-of-a-kind hashtag relevant to your brand event. One of the most creative ways to make any event interactive is to display hashtag posts on a social media wall.
With posts, encourage more attendees to utilize the event hashtag. During the event, create a social wall to showcase all user-generated content that has been hashtag-curated. Every time a user of your brand uses it on social media, the hashtag will automatically appear on the main screen via the social wall.
People will do it because they will get the chance to briefly appear in the flashlight, which will undoubtedly make them happy. Additionally, they believe the brand values their thoughts and experiences because their posts are shown on the event’s live social media wall.
As a result, you and the event attendees get the needed attention.
Run Contests & Quizzes
Take your contest or questionnaire online rather than choosing the boring Q&A format between the speaker and the audience. Ask your audience to react to your questions using the same hashtag by posting them on social media. By doing this, you produce additional content for your social media wall. As a bonus, all of it is user-generated, making it special and intriguing.
Because online campaigns and competitions have a different vitality than offline ones, running surveys and contests online enhances audience participation. Don’t forget to throw out prizes, giveaways, and rewards to the audience!
Therefore, we discussed social barriers, the advantages of using them at events, and how to use them successfully.
Present the Speaker’s Content
It should be your first concern to provide speakers with the best experience if you organize a special speakers-focused event. Since the best interactions motivate your speakers to collaborate and engage with you once more in the future.
Events regularly feature a wide range of talented speakers. It would be a terrific idea to list them in chronological order and display that order on a social wall so that guests would never miss the talk by their favorite speaker.
During the event, display the speaker’s brand or event-related information on social media displays by connecting their social media accounts to your social wall.
So through this blog, we have shared some of the most innovative ways to achieve your objectives. These ways are nothing out of the ordinary but can bring amazing engagement. So, without further ado get on with creating your social media wall for your events.