Along with social media came endless possibilities for brands to increase their brand awareness, user engagement, and wider exposure. Even if brands achieve the mentioned benefits, there is one thing that will always be a major contributing factor to increasing their revenue and conversions.
We are talking about reviews! Google reviews generate a sense of validation for brands. This happens because Google Reviews reflect customers’ experience and how much they have liked the product and services of the brand.
If you are a business, you need to leverage the Google reviews of your customers if they vouch for your products and services.
Brands are marketers who use such content by embedding it on their websites. This has evolved into an increasingly popular strategy as it helps businesses to reap incredible benefits of this strategy.
Even though embedding may sound like a technical task that requires users to have particular coding skills, there are a few tools that can help the users do the needful easily.
In this blog, we are going to tell you about the three best tools that can be used to embed the Google review widget on the Squarespace website. Additionally, we will also be telling you about the key benefits of adopting this strategy.
Tagembed is a responsive social media aggregation platform that allows users to collect, curate, and embed content from multiple social media platforms. The users can easily integrate content from their Google My Business account as well.
After aggregating the content, the users can utilize the additional features of the platform to improve the effectiveness of their Google review widget. They have the ability to customize the widget using a variety of styling options like fonts, colors, templates, layouts, etc.
Furthermore, the users can access the content moderation panel to monitor the quality of the content. Using the profanity filter, they can remove any irrelevant or inappropriate content from the widget.
Users can utilize advanced analytics to keep the performance of the Google review widget on track.
Crucial details like the total number of users, clicks, likes, impressions, and engagement levels help the users to determine the success of the widget.
Lastly, users also have the ability to take assistance from the back support team if they come across an issue while using the platform.
Taggbox is another promising social media aggregation platform that enables users to aggregate, curate, and embed content on their websites. Using the tool, the users will be able to seamlessly integrate content from their Google my business account into their Squarespace website.
The users will be able to use the beneficial features offered by the platform to increase the impact and efficiency of their Google review widget.
Some of the features include – multiple customization options, a content moderation panel, advanced analytics, and a robust customer success team for assisting the users.
The last tool mentioned here is Elfsight, which is another social media aggregation tool used by users to collect, curate, and embed Google reviews on their websites. The users have the option to get a preview of how the widget would look on their website. Additionally, they can adjust the width and height of the widget as per the overall look and feel of the website.
Using the content filtering options, the platform users can filter out any such that they feel is inappropriate for their brand’s reputation.
Furthermore, the brand users’ can leverage various other advanced features of the platform as well.
Benefits of Showcasing Google Reviews on the Website
Helps in Building Brand Trust
Google reviews are created by real customers and this itself reflects the authenticity and how genuine the content is for gaining the trust of the potential customers.
Here is a fun fact you can consider – More than 90% of potential customers go through Google Reviews before finalizing a brand or while making a purchase.
Embedding Google Reviews on the website can help brands in instilling more trust and confidence within their customers.
Increase Brand Awareness
When you display Google reviews on your website, you open the possibility to reach out to a larger audience. This happens since your website visitors get curious when they explore the content created by your existing customers.
This leads to more word-of-mouth marketing and in return, your brand would get more recognition.
Improve the Overall Look of Your Website
Embedding Google reviews on your website can work well to improve the vibrancy of your website. Every website needs to have an engaging look to keep the audience engaged for a longer duration.
By embedding Google Reviews on your website, you can tremendously uplift its overall look and it would make the website visitors increase their stay time on your website.
We are at the end of the post and we are certain that you must be highly convinced to leverage this amazing marketing strategy into your business!
All you require to do is pick the tool that you feel would be best, aggregate the Google reviews and showcase it on your website for maximum results.