Link building isn’t easy. It’s freak in’ hard. Which is the reason why the majority of men and women struggle to build needle-moving links to their websites, regardless of the strategy they use.
Now, let us get to the strategies. (Yes, TACTICs, not STRATEGIES.)
Almost every good link building strategies revolves around outreach.
It’s where you reach out to people in your niche and introduce them to your articles.
But here’s the critical thing: You don’t necessarily need any”content” at all. You simply need to have something worthy of a link–it could become your product, service, business, brand, or even personality.
I already mentioned that many folks relate to ahrefs.com since they are fans of our resources and find them more useful. Here’s one such link that came about due to that:
Should they find our tools useful, they can reference us in their potential articles. Otherwise, they will probably inform us and we can refine our upcoming targeting based on that feedback.
This means reaching out and telling folks in your niche about content that’s likely to be helpful to them–large blog posts, tools, infographics, etc..
People who have mentioned your target keyword in their own posts;
Individuals who have linked to similar articles on the topic.
Content Explorer is the very best way to find folks who meet the first grade. Just type in a word or term, and it’ll search almost 1 BILLION web pages for fitting results.
Let’s try it for”guest blogging.”
You simply need to locate their contact information and take them an email.
In terms of men and women who’ve linked to similar posts on a topic, this is easy to do too. Use the inbuilt filter in Content Explorer to filter for webpages with at least one state, and 50 referring domains.
Here’s one source request I received in my inbox earlier today:
These websites efficiently deliver important, high-quality outreach prospects into your inbox daily.
2. Guest blogging
Guest posting is one of the oldest link-building tactics from the publication. How does it work? You write a post for a different site in your niche. They print it. You connect to yourself from that report. It is as straightforward as that.
Here’s a guest post I wrote a couple of years ago for Convince and Convert:
You may see the link to my site from the author bio.
How do you find good guest post prospects? Well, you may use the exact same method everyone else uses, and that’s to find sites consciously attractive for guest bloggers using Google search operators. Here’s one such question that fits the bill:
This uncovers so-called”write for us” pages, which website owners make to draw guest bloggers.
However, EVERYONE is doing this. Those prospects get a lot of guest article pitches daily.
So here is the spin:
Don’t search for sites advertising the fact that they accept guest posts. Just search for relevant websites, then pitch them anyhow. Most websites are open to taking guest articles even if they don’t explicitly say it.
Consider it like this: why in the world would a website turn down a well-written, free piece of content that has the potential to draw traffic to their site and send through email marketing services tools They wouldn’t.
So how do you locate topically-relevant websites?
Quick refresher: Content Explorer resembles a miniature search engine built into Ahrefs. Input anything, and we are going to hunt our database of nearly 1 BILLION web pages to find mentions of that word or term.
Let us try it for”link building.”
121K+ outcomes. Pretty cool, right?
This is not good, since we don’t want to contact the exact sites on multiple occasions. What we need is a listing of unique websites, which we can get by hitting the”one article per domain” checkbox.
Last, filter out any undesirable sites with the inbuilt filters, then hit”export” to download your prospects into a CSV.
You must now have a list of hundreds of sites to potentially guest post for. Discover how to do this at scale in our entire guide to guest posting.
3. Broken link building
Locate a related broken link on a website;
Produce something similar to the broken source; Ask anyone linking into the dead resource to rather a link to your working resource. Let us take a look at an example of how this procedure may work. Following Is a dead link I found in a post on Quicksprout
4. Unlinked cites
Sometimes people will cite your business without linking to you.
You can see this website mentions Ahrefs, however, they do not connect to us (i.e., the word”Ahrefs” is not a clickable link.)
This happens more often than you may imagine. Here’s another one:
This time it’s a reference to Ahrefs’ Content Explorer that has gone unlinked. With such mentions, you’re already halfway towards making a link.
Consider it: You know that the author is familiar with your company because they have already mentioned you. So you’ve got the perfect excuse to reach out and, hopefully, convince them to convert this mention into a link.
However, how do you find relevant unlinked cites in the first location?
There are a few various ways, however, the simplest approach is to utilize Ahrefs’ Content Explorer.
Remember that Content Explorer searches nearly ONE BILLION web pages for mentions of any word or phrase. This is super-useful for locating web pages related to a specific topic, however, you can also use it to find mentions of your brand across the Net, like this:
To find that out, we would need to export all these web pages and check that each of these connects to ahrefs.com. That may be a time-consuming process, so I am not going to enter that here.
Those that are very likely to click on that link will almost surely prefer to visit the London properties page on the homepage.
5. Link reclamation
Links are difficult to construct. There are no two ways about it.
But did you know that you are probably losing backlinks all the time? Here are all the lost backlinks to ahrefs.com (from special referring domains) over the past seven days alone:
Wow. It seems like we’re down by 180 links.
Obviously, you can counteract this natural process by building a constant stream of new links. However, reclaiming lost hyperlinks is often far simpler than constructing new ones from scratch.
But why are hyperlinks lost in the first place
Listed below are two common reasons:
The link was eliminated from the linking webpage;
The linking page stopped existing.
These are not the only two reasons that hyperlinks can be lost.
In case the link got removed from the linking page, it probably occurred for a reason. Maybe the writer revamped or updated the content along with your connection got eliminated as a portion of that procedure?
How do you find out if hyperlinks are missing for this reason?
Examine the Lost backlinks report from Ahrefs’ Site Explorer and search for connections with the”link eliminated” tag.
Website Explorer > input your domain name > Backlinks > Lost > search for examples of”link removed”
It’s also worth incorporating filters for followed links and sorting out the results from URL Rating (UR).
The connection in the case above was removed because the content was rewritten.
In case you find this to be the main reason behind your link reduction, see if there’s an appropriate place for your connection in the content that is new. If so, reach out and kindly suggest they add the link. Just don’t be pushy.
NOTE. Links may get eliminated for other reasons. It’s imperative that you know those motives and manages things accordingly. Find out more about that in our whole manual to link reclamation.
But what about links that are missing since the linking page no longer exists?
Most of the time, this happens because the author decided to delete the page (along with your connection with it). Unfortunately, there’s not a lot you can do about that.
From time to time, however, pages get deleted by error. If you imagine this to be the case, reach from the site owner and let them understand. They will ordinarily reinstate the page (along with your link) should they learn about such an issue. Furthermore, this is a helpful thing to do and can be the catalyst to a great relationship–a relationship that may lead to more links farther down the line.