The competition in the Recruitment sector has become one level upper. The demand of companies for qualified and the right candidates is rising rapidly. Companies don’t want to compromise on any aspect of an applicant’s requirement. The right candidate takes the company to another height. However, it’s difficult to discover the perfect candidates. Hence, to identify the ideal candidate businesses are spending money, time, and resources.
Recruiters form the image of the ideal candidate within a few minutes of discussion. And write down the exact skills needed for the position. Now it comes to reaching and attracting the right candidate, as the rival amongst the companies is proceeding for the right talent. The only solution for finding suitable applicants is to create appealing job ads.
Let’s see which ingredients are required for increasing the attractiveness of ads. The job ad catches the candidate’s attention immediately.
Out-and-Out Job Title
The title is the one that draws attention initially. Therefore, to grab the focus of the applicants and compel them to read the further description, a strong title is a must. The title should be like “fewer words but deep meaning“. One line’s catchy title gives a clear picture of the post role. Avoid the lengthy title.
Be Specific About The Role
The detailed information related to the job, and requirements including skills, knowledge and experience that follow the heading should be clear and specific. Instead of presenting in paragraphs use the bullet point(eye-catching), the description should always associate with the title; don’t mislead the applicants. Don’t forget to mention the salary range; salary is the aspect that attracts more candidates while many candidates go forward if not specified.
Must-To-Have And Nice-To-Haves Section
These sections clarify the actual, and most needed qualities, and additional beneficial qualities. First, write a must-to-have division, so applicants will start comparing the qualities and skills, if not matched they will not visit the nice to haves section. While, if they found the peak matches, then they are quite interested to know the extra qualities and skills that make them an extraordinary candidate for the job.
Designing And Images
To make the Job ad more noticeable, apply some design and visual images. Research has proven that job ads become more appealing to images and graphics than ones without them. Designing and visuals should be based on the type of industry you are recruiting for. An appropriate layout and graphics make a huge difference.
Mention The Salary
Money Matters, Maybe the priority for money will be different for the candidate, but it is always on the priority list. Hence, salary declaration in a job ad makes it more focusable and states the job as a good job. Job ads with mentioned salary attract over 30% of applicants. If unaware of the exact salary, at least list out the salary range.
List Out The Benefits
Point out all the additional benefits that candidates will get when they become an employee of the company. Everyone likes extra, especially when this adds some advantages to their life. Create a separate section for it and write down all monetary and non-monetary benefits that the company provides to its employees.
Add The Link
Add the link to your company website or other sites(your company has an account on) such as glassdoor. This attracts most candidates and insists to click on the link and know about the company culture. Link is something that is distinct from words; hence its dissimilarity creates a catchy and attractive job ad.
In this competitive market, for finding out the ideal talent companies need to think out of the box. Hence, take more time to think and more effort to execute instead of posting many rushing paragraphs as a job ad. Many companies are hunting simultaneously, and your company wants to be first to get prey, then needs to create some appealing job ad to grab the attention of the candidates.